GroupM is a technology and negotiation platform created by WPP media agencies: MediaCom, Mindshare and Wavemaker.
GroupM provides customers with access to buy advanced technologies and specialized marketing services offered by such brands as Xaxis or Plista.
GroupM strives to raise the standards of advertising visibility (viewability) and provide brands with a safe advertising environment (brand safety) around the world.
KnowledgeHub is a venture capital fund that invests in early-stage startups.
KnowledgeHub supports innovative and unique technologies with global potential.
KnowledgeHub focuses on investments in projects operating in the field of MarTech, FinTech and DeepTech.
As part of second fund, in which the Polish Development Fund is an investor, KH has invested in the company Sundose, which offers personalized dietary supplements, the mobile gamification platform Activy, the reverse factoring platform Cashy and the marketplace connecting tattoo artists, studios and clients from all over the world – InkSearch.co.More
information at www.kh.vc
Mindshare Poland is a department of the global media group with main office based in London.
Mindshare is implementing comprehensive advertising strategies for multinational corporations and companies operating regionally or locally in individual global markets.
Mindshare is a media agency which brings together specialists in media strategy preparation, media planning and purchasing, e-commerce, implementation of advertising activities and market research within the agency’s divisions as: Client leadership, business development, business planning, exchange, Invention and Shop+.
Mindshare Poland is co-creating with GroupM the largest in the world structure of negotiation, thereby increasing the competitive advantage and benefits for all clients on the Polish market.
Mediacom is the largest and fastest growing media agency in Poland. It is one of the most successful agencies wchich has such awards as: Effie, media house of the year, innovation.
Mediacom is owned by WPP with co-operating entity within GroupM. Mediacom is composed of the analytical unit Mediacom Business Science. Mediacom Business Science is the largest and most advanced product advisory in the field of marketing analytics in central Europe.
Wavemaker is one of the largest Polish media agencies. It is part of a global network which operates 90 markets and has 8000 employees.
Wavemaker carefully analyzes consumer decision-making processes in order to effectively influence them through media, content and technology. The way the agency works expresses the idea of “positive provocation”, which involves courage in search of sources of growth for our clients.
Wavemaker is part of GroupM – WPP’s technology and negotiation platform for media agencies.