About [m]spark

[m]spark powered by Knowledge Hub Akcelerator

[m]spark powered by Knowledge Hub Accelerator is the first such accelerator for start-ups from the Martech sector operating on the Polish market since 2018. It was created on the basis of cooperation between VC Knowledge HUB and GroupM media holding company.

The essence of the [m]spark acceleration programme is provision of substantive, financial and sales support for the best projects that show business potential and operate in the broadly-defined area of marketing and new technologies.

For start-ups, [m]spark is a bridge between an idea or a new product and its customization and implementation at customer locations.

Additionally, as part of the acceleration process, possibilities of creating products based on synergy with GroupM technological solutions are investigated.

Our goal is to implement innovative Martech ideas and tools as part of advertising campaigns run for clients of GroupM, which, together with Wavemaker, Mediacom and Mindshare agencies, serves a portfolio of nearly 200 top advertisers in Poland and the CEE region.

Over 2 years of [m]spark activity, we have managed to carry out nearly 300 campaigns for over 30 clients, implementing 14 new products. These numbers speak for themselves.

TOMASZ SZULKOWSKICEO [m]spark Knowledge Hub Akcelerator
TOMASZ SZULKOWSKI

What kind of start-ups are we looking for?

The area in which such start-ups and companies should operate is broadly-defined MARTECH (a combination of MARketing and TECHnology) or AdTech (a combination of ADvertising and TECHnology); in particular, it may include:

AI - artificial intelligence

IM - Influencer Marketing

Chatbots

Programmatic (DSP/SSP, DMP)

IOT - "Internet Of Things"

Mobile

Applications

Big data

Blockchain

E-commerce

AR/VR

Content Marketing

CRM

Social Media & Social Intelligence

Computer Vision

AdFraud Detection & Brand Safety

Marketing Automation

Innowacyjne formy reklamowe

Do you have a brilliant business idea?

Apply!

About GroupM

GroupM is a technology and negotiation platform created by WPP media agencies: MediaCom, Mindshare and Wavemaker

GroupM provides customers with access to advanced purchasing technologies and specialised marketing services offered by such brands as Xaxis or plista.

GroupM works around the world to raise the standards of advertising visibility (viewability) and to provide a safe advertising environment for brands (brand safety).

About Knowledge Hub

KnowledgeHub is a Venture Capital Fund which invests in modern technological solutions at an early stage of development (start-up). The Fund supports innovative projects with high market potential at the stage of financing, management and rapid value growth.

KnowledgeHub specialises in developing investor competence in the area of Digital Marketing, supporting the Fund’s companies with building and maintaining their competitive advantage.

One of the main goals of KnowledgeHub is to create the widest portfolio of advertising and media products and services, which, thanks to the synergy of companies, will develop all areas of Digital Marketing. As part of its business and investment activities, KnowledgeHub has contacts, know-how and experience in the area of strategic, operational and financial management, as well as marketing, sales and promotion.

KnowledgeHub experts and professionals actively participate in the development of companies and new technology projects through mentoring and consulting.