[m]Spark was featured in the Internet and Innovation Report published by “Media & Marketing Polska”. The editors appreciated the real implementation of MarTech solutions in everyday work for customers of the GroupM agency.
The GroupM and KnowledgeHub accelerator initiative received their first industry award. The success of the first edition of [M] Spark which is an accelerator of start-ups in the marketing and technology industry, did not escape the attention of the editors of the most important monthly industry magazine “Media&Marketing Poland“. As a justification of the award the editors wrote: “GroupM and KnowledgeHub accelerator showed how to effectively incorporate new ideas from the world of start-ups into customer solutions”. As an example, they used such companies as IKEA, Ladybug and Ford, which used the ideas of start-ups associated with [M]Spark.
We would like to remind you that [M] Spark supports innovative, emerging projects than experts from the agency GroupM (Wavemaker, MediaCom and mindshare) help to enter the market with the offer.
[m]Spark assumes benefits for all parties to the project:
- GroupM customers (advertisers), who can be the first to try out innovative MarTech solutions
- Start-ups, that can professionalize the offer and emerge with it among marketers
- GroupM and Xaxis, which expand their offer with new unique solutions of products
- Our professionals, who acquire new competencies in cooperation with start-ups.
During the second edition of [M] Spark recruitment program were presented approximately 150 start-ups and nearly 25 customers of GroupM companies tested their solutions!