- GroupM customers (advertisers), who can be the first to try out innovative MarTech solutions
- Start-ups, that can professionalize the offer and emerge with it among marketers
- GroupM and Xaxis, which expand their offer with new unique solutions of products
- Our professionals, who acquire new competencies in cooperation with start-ups.
During the second edition of [M] Spark recruitment program were presented approximately 150 start-ups and nearly 25 customers of GroupM companies tested their solutions!